The “Eye on B.I.” public information campaign will utilize a variety of media and grassroots organizing components to reach hospital patients and taxpayers.  Those components will include a massive advertising blitz, including signs and mobile billboards, a new interactive website, http://www.EyeOnBI.org, and other public outreach activities in the coming days.

EyeOnBI.org has been created by people who believe in Beth Israel Deaconess Medical Center’s mission of  “service to community,” treating “ patients compassionately,” and fostering a work environment based on “mutual respect and collaboration.” Both the former Beth Israel and Deaconess hospitals have proud histories. Many of us have received loving care at these institutions over the years. Together, these institutions have offered generations of family members both employment and quality care.

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